Travel and Tourism Public Relations

Dennis Deuschl provides a comprehensive overview of the PR practice throughout the four major sectors of the U.S. travel & tourism industry -- covering hotels & lodging establishments, restaurants, tourist attractions, destinations, airlines, and cruise lines. The book outlines the standard PR communications tools that he overlays on the industry's four major sectors to examine each sector's specialized media, messages, audiences, PR tools, and crises. Chapters will include numerous sidebars from industry PR experts containing case histories, checklists, anecdotes and tips.